Welcome
'Intelligent New Business' is an attitude to growth that helps over 500 marketing services companies succeed at winning new business. They include TBWA, Ogilvy, Sapient, LBi, IPSOS, Porter Novelli, Hill & Knowlton, Saatchi & Saatchi, DDB, Interbrand and Fitch. From offices in London and New York, Intelligent New Business offers a proactive approach to corporate growth, embracing every issue that impacts on new business productivity. We deliver the most effective prospecting campaigns available. We recruit and train staff for clients that make a real difference - placing the right business development people at the heart of their organisations, and we supply the best intelligence on the buying intentions of decision-makers for a range of industries. We are the largest provider of new business services because we are the most successful, and we are the most successful because our clients get results. No matter what your plan for growth, between our three companies - Rainmaker, Blossom and Pearlfinders - we have the right solution for you.
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Latest Additions
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The best school for new business training:-
CASE STUDIES
This testimonial underscores the fantastic new business training we make available through the Blossom Programme. If you think you or your people would benefit from spending some time with our training team please contact us. Click on the arrows to view the testimonial.
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Dimension 38 - Agency Compensation:-
BEST PRACTICE GUIDES
Rainmaker is at the cutting edge of planning for new business campaigns, and our consulting sessions with hundreds of leading agencies over the last 16 years have helped shape our position on effective new business technique. Our planning is ‘creative’ planning. By which we mean our client work begins with a blank canvass and then involves laterally informed and inventive solutions. One of the themes often arising in these sessions is that clients do not feel they receive a fair compensation for the ultimate value their work delivers to a brand's balance-sheet. In this, our latest Dimension, we ask if it is time for some staring in the mirror.
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Beyond initial wins we keep working for growth:-
CASE STUDIES
Clients work with Rainmaker in a sense of real partnership, not only to win new business, but to develop these accounts further. This case study looks at the research consultancy, Incite.
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Intelligent New Business Seminar - Sacred Cows:-
EXPERT ADVICE
Rainmaker held a packed-out seminar on the 7th March 2012 at the Groucho Club, entitled Sacred Cows, to discuss the evolution of the marketing agency service model. Directors from 40 different agencies including FutureBrand, Saatchi & Saatchi X, Syzygy and Hotwire PR put their questions to and heard the views from a panel that included Phil Chapman CMO Kerry Foods and Andrew Marsden EX-CMO Britvic. Click on the arrows to download a summary of the event and its conclusions. For the full transcript of this and other seminars, visit the 'Expert Advice' page.
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Competitive markets:-
CASE STUDIES
In 2011, shopper-marketing specialist WARL tasked Rainmaker with gaining them entry into the UK's top FMCG companies - read what happened.
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Lasting agency positions:-
CASE STUDIES
Rainmaker has developed unique planning competencies in order to deliver more effective new business activity, creating in the process, positioning articulations and follow-through communications for over 200 marketing agencies to date.
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The Intelligent New Business Survey:-
EXPERT ADVICE
Marketing agencies need to know where to focus precious resources and investments. Rainmaker looks at sectors to target for 2012.
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Rainmaker is the most influential and successful new business consultancy to the marketing services industry; providing strategic counsel, direct representation and sales communications.
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Pearlfinders is the market leader new business intelligence product. It investigates brand and corporate activity reported in the media for new business opportunities. Interviewing thousands of senior brand decision-makers about their buying plans each year, it delivers a concise but insightful daily report, matched with 100% accurate contact data.
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Since 2005, Blossom has recruited and trained hundreds of outstanding new business developers for clients using an entirely different approach to traditional recruitment agencies. Its results beat the market across all criteria.
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