The Intelligent New Business Survey 2009

At Rainmaker, we have always taken the approach that proactive new business activity should be informed by the views and preferences of key decision-makers at your target companies – so we regularly undertake primary research within this audience. This year, with the global economy struggling to get back on its feet, it’s more important than ever to keep on top of what’s happening amongst the budget holders and brand owners of the companies you would all like to see on your client list.

We’ve entitled this year’s survey ‘Self-Empowerment’, with a view to providing information that will enable you to fine tune your proactive new business activity, maximise any investment you’re making in growing your agency, and take a more informed view of the marketplace.

This year the companies posing the questions that we put to the target group included: EHS Brann, Dave, Interbrand, The Youth Conspiracy, Uffindell West, Chameleon PR, Dalziel & Pow, WARL, Siegel & Gale, Halpern Cowan, Five By Five Digital, Focus PR, Initials Marketing, EWA, Hicklin Slade and Partners, Wilson Miller, Grove Partners, Appius, KNOTs Research, Pulse, Quadrangle, SMP, Aqueduct, Woodreed, Net Media Planet, Imano, Language Flow and Naked Penguin Boy.

We spoke to 97 key decision-makers in total, at brands including: Abbey, Adidas, Arcadia, Arm, BMW, British Airways, Cancer Research, Carillion, Electronic Arts, First Direct, Kuoni, Mastercard, Microsoft, Motorola, Nestle, Orange, Sainsbury’s, Segro, Selfridges, Sony Europe, Vodafone and Walkers.

We grouped their responses into the following series of topics: -

Budgets & Spend – the big question!

Agency Approaches – the coal face

Agency Selection – the pitch process

Agency Evaluation – delivering value for money

Social Media – here to stay?

Download the full 2009 Survey results here: Download PDF (213 Kbs)  

Best Practice Seminars

Rainmaker pioneered accurate insights into what clients look for in new business approaches by marketing agencies. These provide the backbone for our seminars. Contact Gareth Dixon for more information.

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